Stop Paying the Market to Do Your Homework

A/B testing is often just an expensive way to find out what doesn’t work.

In 2026, launching an ad just to “see if it resonates” is inefficient. You shouldn’t be paying the market to do your homework.

A/B testing isn’t dead, but it should be your final step, not your first.

Before spending a dollar, use AI as a filter. Ask an LLM to critique your creative, or go deeper with Artificial Societies (YC-backed) to simulate a 1,000-person audience.

By simulating first, you stop burning budget on variants that never stood a chance. You move from testing to find a winner, to testing to confirm one.

Simulate first. Spend second.